are you interested in learning more about ARTSLAB? join us for our meetup session on October 18, 2017 from 7:30-9:00 pm! to rsvp and learn more click here!
don't forget to RSVP to our facebook event also to share with other aspiring entrepreneurs!
Stay Tuned! Registration for cohort 2 will open up in mid-October!
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Meet the Instructors
Mathew Heggem is co-founder of Left Side Labs, where he choreographs and performs in collaboration with Emma Batman. As a dancer, he has worked with Nicholas Leichter Dance, ClancyWorks Dance Company, Clyde Forth Visual Theater, and Jennifer Monson. He was also a soloist for historical reconstructions of Ted Shawn and Doris Humphrey works as part of 'The Art of the Solo.' For over 10 years, he has presented his own work at arts festivals, cabarets, and theaters throughout the Northeast, including: Cabaret Cataplexy; Queer Art Impact's 'Come As You Are' Festival and Gay Wars; various evenings at Dixon Place and The Tank; the New Dance Alliance's 'Performance Mix Festival', the Gloucester New Arts Festival and the Transmodern Festival, as part of a duet company, Kineasthesia, co-directed with artist Wendell Cooper. He was also an artist in residence for the acclaimed Djerassi Resident Artist Program. As an arts educator, he has been on faculty at the Goucher Summer Arts Institute and Experimental Movement Concepts, was a resident artist for the Trinity College LaMaMa Summer Arts program, and taught workshops for various colleges, high schools and private performing arts institutions. Mathew holds a BA in Dance from Goucher College and completed a 2 year certification in Awareness Through Movement at The Feldenkrais Institute. Mathew also works as the CEO of an accounting consulting firm, SUM Innovation.
Emileena Pedigo was managing producer of the Midtown International Theatre Festival for seven years before resigning in 2011. She helped structure the annual festival, building it up to 60 shows in seven venues. Since then she general managed multiple NYC showcases and launched The Show Goes On Productions (TSGO). She produces regular music showcases to introduce progressive commercial artists to the theatre and music industries, manages cross-discipline artists, and offers business consulting for the arts. She teaches regular seminars on producing for Theatre Resources Unlimited and the Kansas City Fringe Festival. She is a graduate of the Commercial Theatre Institute and SUNY/Kaufmann's Fasttrac program for entrepreneurs. She assisted 5-time Tony Award winning producer Stewart F. Lane on 4 Broadway productions, including the Off-Broadway transfer of The 39 Steps. In addition to managing 8 rehearsal studios and 2 small theatres for 4 years, Emileena assisted in operations for the Palace Theatre on Broadway for 2 years. She co-produced Oberon Theatre Ensemble's 9th and 10th seasons on Theatre Row and Six Figures Theatre Company's 14th and 15th seasons at the West End Theatre. Emileena also production stage-managed extensively Off-Broadway, opera, national tours, and regionally at length in NYC, Chicago, and the SF Bay Area.
What is ARTSlab?
ARTSlab is a 4-month arts entrepreneurship incubator program for emerging creative business leaders designed to help them unlock their potential!
When is the the program?
The program occurs between January - April, 2018. Exact times are based on group scheduling & availability.
Where does the program take place?
In-person workshops will occur in Manhattan at either Arts On Site (12 St Marks Street) or the offices of one of our corporate partners, SUM Innovation (40 West 27th Street). Virtual sessions will occur via conference calls, but we will also encourage Zoom and/or Skype too.
What is covered in this program?
This 4-month incubator is designed to empower arts businesses to break through the challenges they face from traditional practices in the industry. The program includes a series of workshops, educational resources, peer-advising, individual coaching, and group accountability to personalize a growth strategy that will set each arts business on the path to sustainability.
The program is intended for arts professionals with a few years experience running their art practice, expected to know the basics of arts administration.
TOPICS covered include, but are not limited to: Audience & Business Development, Finance, Operations, Contracts, Negotiation, Collaboration & Partnerships, Community Engagement, Legal & Tax Assistance, and Marketing, Sales, and Branding.
What is the investment?
You pay $725 for the full program and are asked to participate fully:
- Attend four two-hour workshops on various business topics.
- Attend a monthly conference call with your cohort.
- Participate in monthly, one-on-ones coaching sessions with program mentors.
- Meet weekly with an assigned peer, by phone or in-person, to discuss program deliverables.
- Present a 15 minute business pitch at the end of the program
- Participate in two networking events.
For those who are interested in participating, but unable to meet the full program or do not qualify to participate, please contact firstname.lastname@example.org.
NOTE: Auditing is available to attend single workshops only. Auditors will not be able to participate in the ongoing personalized benefits of the program.
Where did this program start?
This program was created in collaboration between contemporary dance company, Left Side Labs, and production company, The Show Goes On Productions.
Born out of a desire to bridge the gap between arts and business, Mathew Heggem, co-founder of Left Side Labs, and Emileena Pedigo, Executive Director of The Show Goes On Productions, decided to put their business minds together and create a program designed to empower artists with strategies for sustainability. They started by offering a workshop through the Greenwich Village-Chelsea Chamber of Commerce, as part of Village Arts Alive, and led a classroom of 40 attendees through their thoughts in a workshop titled, “Thrival Not Survival: A Workshop for Startup & Emerging Artists.” This is the second step toward cultivating a business-friendly arts culture.
With support from some awesome partners: Arts on Site & SUM Innovation.