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Thrival NOT Survival: An Entrepreneurship Workshop for Startup & Emerging Artists

  • SUM Innovation 40 West 27th Street, Floor 5 New York, NY 10001 United States (map)

In partnership with the Greenwich Village Chelsea Chamber of Commerce

Hosted by SUM Innovation at
40 W 27th St Fl 5
New York, New York 10001

RSVP Free via Eventbrite
Check out our Facebook Event to engage in the conversation prior to the event.

Running an arts business is no joke! Not only do you have to make great work and challenge yourself creatively, but you also have to complete the litany of other tasks that happen behind the scenes to make art happen, including: developing a strong brand, building a great website, engaging your audience, writing newsletters, managing social media campaigns, cultivating donors, soliciting funds, handling your accounting, paying bills, working on budgets, dealing with contracts, and so much more!
As a startup and/or emerging artist, there’s no other way to put it: You’re running a small business! 

The trouble is this: you didn’t study finance & accounting, you weren’t born wedded to excel spreadsheets, you can’t figure out what it means to develop a ‘comprehensive inbound marketing strategy’ that includes SEO/SEM (what’s the difference anyways...), you detest bookkeeping, and tax and legal issues don’t make much sense either.
So, what can you do? 

First, you have to face the fact that these are issues every arts entrepreneur must address. That’s easier than it sounds, of course, but there’s a way to embrace this as so many successful artists have. The good news is that you can learn from others and don’t have to go at it alone as there are resources out there to help.

Second, you need to know where to start and understand what your priorities should be before you embark on the next creative project. You need to have, dare I say, a business plan and a clear strategy for execution. And once you have some clarity how you’re going to get the work done, it ultimately comes down to understanding how the work you do as an entrepreneur can actually elevate your creativity too. The goal, with such limited resources, is to kill five birds with one stone… only without the death of an innocent tweety of course!

Join CEO of SUM Innovation and Co-founder of NYC-based dance company Left Side Labs, Mathew Heggem, as he discusses his journey in the world of arts entrepreneurship and shares some insights as the ‘dancing CEO’. Together with his Co-founder Emma Batman and a few other business savvy arts professionals, they will unpack some of your biggest questions about how to build a thriving arts business


Emileena Pedigo, Executive Producer/Artistic Director of
The Show Goes On Production
Emileena was managing producer of the Midtown International Theatre Festival for seven years before resigning in 2011. She helped structure the annual festival, building it up to 60 shows in seven venues. Since then she general managed multiple NYC showcases and launched The Show Goes On Productions (TSGO). Both her theatrical concert series ROCK TONIC, and Rock Musical Reading Series serve to introduce progressive commercial acts to the theatre and music industries. Emileena recently began managing cross-over artists for music, theatre, and film, and venue manages at the Tribeca Film Festival each year. She teaches regular seminars on producing for Theatre Resources Unlimited and the Kansas City Fringe Festival. She is a graduate of the Commercial Theatre Institute and SUNY/Kaufmann's Fasttrac program for entrepreneurs. She assisted 5-time Tony Award winning producer Stewart F. Lane on 4 Broadway productions, including the Off-Broadway transfer of The 39 Steps. In addition to managing 8 rehearsal studios and 2 small theatres for 4 years, Emileena assisted in operations for the Palace Theatre on Broadway for 2 years. She co-produced Oberon Theatre Ensemble's 9th and 10th seasons on Theatre Row and Six Figures Theatre Company's 14th and 15th seasons at the West End Theatre. Emileena also production stage-managed extensively Off-Broadway, opera, national tours, and regionally at length in NYC, Chicago, and the SF Bay Area.